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Research papers

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005
Authors: Carolina Dennin, Susana Marquis
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
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Citation

Dennin and Marquis (2005a, October 23). Understanding how shoppers really behave. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/understanding-how-shoppers-really-behave